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The zero-toys path from birth to five.

The zero-toys path from birth to five.

Sep 19, 2020 • 7 min read

Does it ever feel like you're part of the problem?

Do you look at the number of bin bags you put out for collection and wonder where all that rubbish came from? Is there a corner of your home piled high with unwanted and no-longer-appropriate toys?

We feel the same way.

It's impossible to watch this video of Greta Thunberg and not feel shamed into action.

But what to do?

Here at 100 Toys we're working on a zero toys version of the 100, our guide to play and development from birth to five. In future, it seems almost certain (and right) that our children will live in a world where there is less stuff. Less that is disposable or of short-lived value. This zero-toys route is our first tentative step along that path. If you've read the 100 Toys story, you'll know that this is an approach that chimes with our history and philosophy and it's something that we're committed to following.

A work in progress

This page should carry the warning **under construction**. We're a long way from completing the toy-free path. But for now it serves as a holding page for all the information and ideas related to this project and it will be updated regularly.

Check back here from time to time as we gradually expand this section to incorporate more detailed guidance.

If you have any suggestions for our free/DIY activities page, please write in. We’ll credit you with the idea if we publish it.

And please leave us a comment below with any thoughts or suggestions you might have. We love hearing from you!

For now, here are some links to our most helpful articles if you're looking to cut down on the number of toys you buy.

Essentials - everyday objects that make brilliant toys

Free activities - things to do when you need some inspiration

Guides - our free age guides to play and development

The blog - look out for the fewer, better toys series in particular and this article on life before toys.

The 100 - our roadmap from birth to five in 100 toys, games and fun things-to-do. Even this 'full fat' version contains no more than 15 toys, including simple blocks, fabric and a ball.

The roadmap - A stripped down version of the 100, reduced to five steps for each age group.


I'm Alexis, father of four and founder of One Hundred Toys. I taught in London primary schools for thirteen years, specialising in the early years. Now I write about all things play here on the blog. Read more

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