Understand your baby’s play

Baby development

The most important thing you can give your baby is your time and attention. Provide a safe and interesting environment to explore, sing songs and play peekaboo. Toys should be simple, if you offer them at all: balls, bowls, boxes and things to shake and grasp. This is a time for discovery.

Baby’s first year

Babies don’t need toys. An engaged adult (you!), the chance to move and some interesting materials to explore. That’s it.


You are your child’s first teacher. You are a role model and educator, a conversation partner and friend. In the first few months your baby doesn’t need any toys at all, just you.

Read more about why parents are their child’s first teacher.


Newborns have very limited vision. The world is blurry and monochrome. Offer high-contrast, black-and-white objects to help sight develop.

Read more about the importance of the fourth trimester.

A treasure basket

Reach, grasp, shake, mouth, cast aside. A six-month-old needs no toys. Fill a ‘treasure basket’ with everyday objects, sit back, relax and enjoy a nice cup of tea.

Read more about treasure baskets.

Object permanence

Memory takes time to develop, but you’ll have lots of fun along the way.

Read more about object permanence.


Entertainment is the enemy. Make time for boredom. It fosters independence, creativity, motivation and resilience

A Year With My Child

It’s hard coming up with new things to do with a toddler. And checking Pinterest for inspiration leaves you drained. Yet more things to buy and an elaborate set-up for something your child may never engage with.

A Year With My Child is here to help.

Learn how to get more play with less stuff with our weekly email course. Read more here

A boy dressed up as a superhero

The 100 Toys Method


Our introductory guide will help you declutter and get back to basics


Understand how children learn and the key changes they go through.


Introduce open-ended activities that encourage independent play.