FREE shipping on all UK orders over £30
Learning for Parents

Understand the science behind child development and learning

Educational Toys

Discover handpicked educational toys from around the world

Free Activities

Get ideas for educational activities that you can do with your child

Getting Under 5s Ready For Life

100 Toys is a place where you can learn about your child's development, and discover toys and free activities to help them along. With years of teaching experience, and using a framework backed by science, our mission is to help you understand how your child grows, what they need at each step of the way, and how to gently steer their path to ensure they enjoy the journey.

Read more on our blog -­>

Toys and Playtime Matter

The right toys, at the right time, can be important tools for your child's development. Children need a variety of experiences and a small, well-chosen collection of toys can provide the stimulation that makes learning happen. But playtime is not just about toys. Sometimes only the attention of an interested adult will do. At 100 Toys, we're here to help you choose the right toys and to know just when to use them.

Browse all toys -­>

Our Most Popular Articles

10 games to get set for school

10 games to get set for school

Getting ready for school needn't involve boring repetition of numbers and letters. Picking is up new skills is faster, more memorable - and fun - when wrapped up in a game.

Read more
100 Toys Talks To... Alexis Ralphs

100 Toys Talks To... Alexis Ralphs

This week we meet Alexis Ralphs, founder of One Hundred Toys.

Read more
In defence of toys

In defence of toys

I don’t know what Socrates or Marie Curie played with when they were young, but I’m pretty sure it didn’t come from Toy Galaxy.

Read more

Welcome To 100 Toys

We started 100 Toys with two simple aims: to give children the skills they need to thrive, and to empower families to make their own choices around toys and playtime. As parents with a background in teaching, we believe that children should have a life rich in experiences - and fun! - before the pressures of school begin.

Learn more about us and our approach ­->