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Learning for Parents

Understand the science behind child development and learning

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Educational Toys

Discover handpicked educational toys from around the world

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Free Activities

Get ideas for educational activities that you can do with your child

Getting Under 5s Ready For Life

100 Toys is a place where you can learn about your child's development, and discover toys and free activities to help them along. With years of teaching experience, and using a framework backed by science, our mission is to help you understand how your child grows, what they need at each step of the way, and how to gently steer their path to ensure they enjoy the journey.

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Toys and Playtime Matter

The right toys, at the right time, can be important tools for your child's development. Children need a variety of experiences and a small, well-chosen collection of toys can provide the stimulation that makes learning happen. But playtime is not just about toys. Sometimes only the attention of an interested adult will do. At 100 Toys, we're here to help you choose the right toys and to know just when to use them.

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Our Most Popular Articles

Starting School Part 4: Self-Care

Starting School Part 4: Self-Care

It’s easy to get caught up in the academic preparations for starting school, but just as important as literacy and numeracy is the idea of self-care

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Teach your child to read

Teach your child to read

We hear a lot about teaching children to read too early, and it’s certainly true that it's not right for every child.

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Starting School Part 2: Your Expectations

Starting School Part 2: Your Expectations

No matter how level-headed we fancy ourselves to be, most parents will harbour certain expectations about school and what it will be like for their children.

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Welcome To 100 Toys

We started 100 Toys with two simple aims: to give children the skills they need to thrive, and to empower families to make their own choices around toys and playtime. As parents with a background in teaching, we believe that children should have a life rich in experiences - and fun! - before the pressures of school begin.


Learn more about us and our approach ­->