
Welcome To 100 Toys
Discover the power of play for the under 5s. Watch your child become a creative self-starter and learn how to offer just the right experience to guide their learning. All with fewer, if any toys.
The 100 Toys Method
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Simplify
Get the free guideOur introductory guide will help you declutter and get back to basics.
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How old is your child?
Select your child's age to view our age specific toys, activities and advice.
Toy Box Essentials
If you only buy three toys, we recommend these.
Read more about toy box essentials.

Play with Purpose
We believe children need fewer toys. They learn through discovery, using open-ended materials to play in the most imaginative ways. As well as guides to how children learn, you can also read about the best educational toys, simple classics like blocks, sorting materials and small world figures

From Birth to Five
Would you like to know why doll’s house play is so important? Or perhaps you’ve heard of schemas and are wondering how they guide your toddler’s play? Then take a look at the 100. Think of it as a roadmap from birth to five. Created by our founder, Alexis Ralphs, you can think of it as 100 good things to do before you’re five.
