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Footprints in the sand

  1. We believe in the power of play, that play is a child's work.
  2. We believe that children learn best when they are challenged.
  3. We believe that sometimes it's better to make your own.
  4. We believe that an interested adult is better than any toy.
  5. We believe that toys should be open-ended, that they should have the potential to be used in a variety of ways.
  6. We believe in fewer toys, more books, more days out, and a variety of rich experiences.
  7. We believe that, like us, children want meaningful work. They want to help out, and do 'real' jobs, or imitate them and act out adult roles. Role play is about more than just putting on a pre-made pirate or princess costume.
  8. We believe that good toys will aid your child's development, but they are only part of the picture.
  9. We believe that learning for the under 5s should be pressure-free. Development happens automatically when a child is stimulated and challenged. There's no need to hover over your child making sure they achieve the desired learning outcome. 
  10. We believe in feeding a child's imagination through a variety of rich experiences: lots of books, days out and meaningful activities.
  11. We believe in giving children opportunities to develop resilience and proactivity.
  12. We believe that childhood should be fun. Learning is a by-product of rich, meaningful experiences.