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About 100 Toys

Before their first day at school, every child needs a few basic skills in place to help them enjoy their first steps towards independence. From gripping a pencil and using a pair of scissors, to listening, concentrating and being able to ask for help — the more confident they feel, the better their experience of those vital first days and months will be.

As parents we know instinctively that our children have too many one­-hit­ wonders: toys that light up, but are soon forgotten. We know they need less stuff and more time to make and do. But that's a luxury many of us don't have. So wouldn't it be great if their toys weren't only fun, but also deeply engaging, and helped them develop the skills we know they need?

Our Manifesto

  • 1
    We believe in the power of play
  • 2
    We believe that sometimes it's better to make your own.
  • 3
    We believe that nature is the best classroom
  • 4
    We believe you are better than any toy
Read our manifesto

A curated collection

At One Hundred Toys, we’ve cut through the plastic and the flashing lights, and found the essential toys, games and fun things-to-do we believe every pre­schooler should experience. This carefully-curated collection, by founder Alexis Ralphs, brings you the most brilliant, thoughtfully-made toys from around the world, all designed to nurture and stimulate curious minds. What’s more, we’ve sorted them into highly­ specific age categories, so you know the toy you choose is pushing the right buttons at the perfect time for their development. They get a toy that delights them, you get to feel extra good about giving it.

What parents have to say...

  • "What a great idea for a toy shop. Good quality products sourced from all over, but twinned with play philosophy and, weirdly (but it works) an anti-consumer ethos… "

    Kristin I.
  • "The 100 toys list, and all that it offers parents in navigating the massive toy market, is wonderful; and the ethos of keeping things simple and even sometimes making rather than buying toys and resources is what makes 100 toys my preferred online toy shop. Their focus is not about maximising sales or manipulative marketing to children and/or parents. Refreshingly, their focus is about respecting play and the reality of what truly enhances this. It is obviously a labour of love so thank you for this lovely resource and fair prices on the toys you sell. I will continue to be a customer!"

    Anna R.

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