Alexis Ralphs

I'm Alexis, father of four and founder of One Hundred Toys, Get Set Five, A Year With My Child. I taught in London primary schools for thirteen years, specialising in the early years. I studied at the Institute of Education, part of the University of London, both for my PGCE and my as-yet-unfinished masters. I'm especially interested in schemas and how they help us understand the motivations behind toddlers' play.

Gift Guide: Toddlers

You’ll often hear us say that babies don’t need any toys at all. Some human company and a handful of household objects to investigate is plenty. At the risk of completely destroying the 100 Toys business model, the advice for toddlers isn’t much different. Life for a toddler is about investigation. The way they learn […]

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Keep it simple

Do you ever find yourself scouring the internet, searching for ways to fill an afternoon? Did any of it work? Google ‘activities for toddlers’ and here’s what you’ll get: You spend hours finding the resources, buying just the right-sized tray from IKEA, making it look beautiful and then presenting it to your toddler. Cue squeals

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The 100 Toys Story

A newspaper clipping of my grandmother offering water to a British soldier during the troubles in Cyprus. It’s the only photograph I have of her during this time. As part of our site redesign we’re updating our manifesto, which has been sitting, unloved, in a quiet corner for the past three years. I’m having to

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Three Goodies and a Baddie: Tell Almost Any Story with Just a Handful of Figures

As back-to-front as it may sound for us to say it, you’ll definitely hear us say it plenty: children have too many toys. As parents, we see first hand just how many they accumulate. Birthdays, Christmas, trips to the supermarket, freebies on the front of magazines and treats from Grandma – they all add up.

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