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Danish toymakers Maileg produce whimsical and humorous soft mice, rabbits and dolls with a nostalgic look and feel. Each Maileg character bears a heartwarming grin and is full of personality and charm, allowing children to imagine their own stories and small worlds around them.  Every Maileg character is sewn together with incredible attention to detail, many of them are wearing delicate clothes and shoes with intricate prints, natural fabrics and real buttons. Many of the mice come in small matchboxes with pillows and blankets, others come with detailed accessories such as sleep masks and bedtime slippers.

Maileg was created by illustrator and designer Dorthe Mailil, who was inspired by the fairy stories and imagined worlds of her own childhood when she first began to conceive her characters. The brand is now perhaps best known for the hugely popular matchbox mice. Little brothers and sisters, grandparents, uncles and other members of the family can all be found in this delightful range, each with their own cosy matchbox bed complete with pillows and blankets inside.

Maileg’s bunnies are longer and more substantial in size than the mice and many are immaculately dressed, for a day at the beach or a birthday tea party. The intricate details of their outfits let children immerse themselves in the bunnies’ world, while encouraging focus and fine motor skills with their small but perfectly functional fastenings and buttons.

A number of lovely soft rattles and toys for babies complete our range of Maileg’s timeless toys, to be cherished and shared with friends and family for generations.

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